Leo vegas casino

Leo vegas casino

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LeoVegas

Swedish mobile gaming company

LeoVegas AB is a Swedish mobile gaming company and provider of online casino and sports betting services such as table games, video slots, progressive jackpots, video poker and live betting to a number of international markets. LeoVegas Gaming Ltd. is a subsidiary of MGM resorts international.[2]

Corporate history[edit]

Leovegas was founded in by Gustaf Hagman (CEO) and Robin Ramm-Ericson (Chairman of the Board & Managing Director).[3]

LeoVegas experienced rapid growth due to the overriding increase in smartphone use and the "mobile first"[4] mentality of its founders. Hagman stated that the company "was born out of the smartphone, which today is the fastest-growing channel for entertainment." As a result, the company has over employees working for the provider.[5]

The initial stock market offering of the company took place on 17 March [6] Financial advisers in the transaction were Carnegie Investment Bank and SEB, as Joint Global Coordinators and Book-runners.[7] The legal advisers were Baker McKenzie, while Avanza Bank AB was appointed as LeoVegas' certified adviser. At the time of the initial listing, the company´s stock was heavily oversubscribed.[8]

In advance of the initial public offering (IPO), LeoVegas announced a % increase in annual revenue of €83m for compared to €37m [9] Depositing customers for both years and were as follows: 54, (), , (), , ().[10]

On 13 May , one month before the UEFA Euro football tournament, LeoVegas launched its sports betting product LeoVegas Sport.[11] At the time of launch, CEO of LeoVegas Gaming Ltd. Johan Styren stated that fast loading speeds and the mobile-first approach would be integral to growth in the live betting market for mobile.[12]

On 7 July , LeoVegas obtainined a gaming license in Denmark.[13]

On 1 March LeoVegas acquired % of the Italian operator Winga s.r.l. for a reported fee of €6 million, entering the Italian online gambling market.[14][15] The Italian online platform and website became fully operative on 17 November

On 17 March , LeoVegas was listed on Nasdaq First North Premier.[16]

On 27 October , LeoVegas acquired Royal Panda for a reported fee of €60m as part of the company's expansion into regulated markets.[17]

On 8 December , LeoVentures acquired a 51% majority stake in GameGrounds United, owner of the Casino Grounds streaming network.[18]

On 5 February , LeoVegas changed to Nasdaqs Main Market[19] list in Stockholm.[20]

On 7 February , LeoVegas acquired German licenses.[21]

On 5 March , LeoVegas acquired a fast growing casino operator in UK, today called Rocket X.[22]&#; &#;

On 13 September , LeoVentures acquired 51% of the shares in Pixel Holding Group Ltd, which runs the esports betting operator thisisnl.nl[23] thisisnl.nl has a five-year license on the Swedish market.[24]

On 30 November , LeoVegas was among the first to receive a gambling licence in Sweden.[25]

In October , LeoVegas were granted a five-year operating licence in Sweden.[26] On 1 January , Sweden became a regulated market and LeoVegas had a license from day one.

In March , LeoVegas agreed a deal to purchase Expekt for €5m. The acquisition was completed in May [27]

In May , LeoVegas joined The Netherlands Online Gambling Association (NOGA).[28] LeoVegas also introduced instant and individually personalised deposit limits across its UK brand portfolio on same month.[citation needed]

In May , MGM Resorts International announced an offer to acquire LeoVegas in a deal worth $ million and received all approvals needed to commence their acquisition by 7 September [29][30]

Operations[edit]

The company headquarters are in Stockholm,[31] whereas the brand "LeoVegas" is owned by LeoVegas Gaming Ltd. which is based in Malta. Technical development is conducted by a further subsidiary of the group, Gears of Leo, based in Sweden. The company has offices in Italy, UK and Poland.[citation needed]

The online casino and sports betting products are licensed and regulated under the service of the Maltese Lottery and Gaming Authority (MGA).[32] In the United Kingdom, the company operates in compliance with UK Gambling Commission requirements and in Sweden under the service of Spelinspektionen. In addition, it has obtained authorization in from the Dirección General de Ordenación del Juego (DGOJ).[33]

LeoVegas' core markets are the United Kingdom and Nordic countries, namely Sweden, Norway, Denmark and Finland. The company also has a presence in other European countries Spain, Italy. In addition, LeoVegas has a presence in the Latin American countries Chile and Peru, and in Canada.[34]

LeoVegas offers a number of casino games from game providers including NetEnt, Yggdrasil, Evolution Gaming, IGT, Play N’ Go, Playtech, Microgaming, Authentic Gaming, Bally and WMS. Some of the casino games offered are roulette, blackjack, baccarat and Caribbean stud poker.

The LeoVegas sportsbook uses the Kambi platform for front end user interface, odds compilation and customer intelligence.[35]

Partnerships[edit]

On 19 June , LeoVegas signed a two-year deal with EFL Championship club Brentford to become both their new shirt and title sponsor.[36] They followed this up a week later, on 26 June, by signing a three-year deal with Norwich City.[37] In , the company became the shirt sponsor of Blackpool.

In March , LeoVegas agreed a deal with Italian Serie A club A.S. Roma to become the club's official Online Infotainment Partner.[38]

In August , Leo vegas announced its partnership deal with Esports data and technology company Abios. The agreement allowed LeoVegas access to Abios’ real time widgets and apps to aid in user engagement with their esports offerings.[39]

Awards[edit]

At the Global Gaming[40] Awards London , LeoVegas won the "Online Casino of the Year" award for the fourth time in a row.[41][42]

LeoVegas picked up the Mobile Casino Product of the Year at the EGR Operator Awards.[43]

In April the company won for the fifth time the "Online Casino of the Year Award" at the Global Gaming Awards held in London,[44] for the fifth consecutive time.[45]

In February , LeoVegas scooped the 'Online Casino of the Year' award at the Global Gaming Awards in London.[46]

In October , LeoVegas won 'Operator of the Year' at the EGR Operator Awards [47]

Critics[edit]

United Kingdom[edit]

LeoVegas was fined £, (€,) by the Gambling Commission (GC) over "failings" related to misleading advertising and the handling of customers. The GC identified 41 misleading adverts that were sanctioned by the operator, as well as evidence of the mistreatment of customers at the end of their self-exclusion period. A review found that LeoVegas failed to return funds to 11, customers when they chose to self-exclude and close their accounts, while marketing material was sent to 1, people who had previously self-excluded. In addition, LeoVegas allowed previously self-excluded customers to gamble, without speaking to them first or applying a hour cooling off period.[48]

References[edit]

  1. ^NOTICE, CONTROL. "NOTICE REGARDING CHANGE OF CONTROL". LeoVegas. Retrieved
  2. ^NOTICE, CONTROL. "NOTICE REGARDING CHANGE OF CONTROL". Retrieved
  3. ^
  4. ^"mobile first"
  5. ^Lawson, Scott (July 10, ). "LeoVegas Has More Changes for Its Group Management Team".
  6. ^Nordic, Nasdaq (17 March ). "NASDAQ STOCKHOLM WELCOMES LEOVEGAS TO FIRST NORTH PREMIER" (Press release). Retrieved
  7. ^"LeoVegas – Carnegie Corporate Finance". Carnegie Corporate Finance. Retrieved
  8. ^AB, LeoVegas (17 March ). "LeoVegas AB: The mobile gaming company LeoVegas offering was significantly over-subscribed - trading on Nasdaq First North Premier commences today" (Press release). Retrieved
  9. ^"Leo Vegas Online Casino Review - Information & Ratings". CasinoExpert. Retrieved
  10. ^LeoVegas Mobile Gaming Group, Annual Report ; Retrieved
  11. ^"LeoVegas successfully launch their new sports betting product". Calvin Ayre News. 13 May Retrieved
  12. ^"LeoVegas CEO: Newly-launched sportsbook's loading speeds "thump" our competitors' times". thisisnl.nl. Retrieved
  13. ^AB, LeoVegas (). "LeoVegas launches LeoVegas Sport in Denmark". GlobeNewswire News Room (Press release). Retrieved
  14. ^"LeoVegas completes the acquisition of the Italian gaming operator Winga". thisisnl.nl. March 1, Retrieved February 18,
  15. ^Menmuir, Ted (February 21, ). "Veni vidi vici…LeoVegas acquires Winga Italia for €6 million". thisisnl.nl. SBC News. Retrieved February 18,
  16. ^Nordic, Nasdaq (). "NASDAQ STOCKHOLM WELCOMES LEOVEGAS TO FIRST NORTH PREMIER". GlobeNewswire News Room (Press release). Retrieved
  17. ^"Leo Vegas has purchased Royal Panda for a reported fee of €60m". Retrieved
  18. ^"LeoVegas takes majority stake in CasinoGrounds". iGaming Business. 8 December Retrieved 9 June
  19. ^Nasdaqs Main Market
  20. ^Nasdaq (). "Nasdaq Stockholm Welcomes LeoVegas to the Main Market". Nasdaq. Retrieved
  21. ^"LeoVegas acquires local German licence with sportsbook deal". EGR. 7 February Retrieved 9 June
  22. ^"LeoVegas shows UK muscle with launch of Rocket X". SBC News. Retrieved
  23. ^AB, LeoVegas (). "LeoVegas AB: LeoVentures invests in esports betting - thisisnl.nl". GlobeNewswire News Room (Press release). Retrieved
  24. ^Evans, Jake (26 February ). "LeoVegas makes esports push with Swedish thisisnl.nl licence". EGR Intel. Retrieved
  25. ^Group, LeoVegas Mobile Gaming. "LeoVegas Among First to Receive Gambling Licence in Sweden". thisisnl.nl (Press release). Retrieved
  26. ^"Swedish court grants LeoVegas five-year operating licence". iGaming Business. 8 October Retrieved 9 June
  27. ^"LeoVegas completes Expekt acquisition, relaunches brand in Nordics". iGaming Business. 20 May Retrieved 9 June
  28. ^"LeoVegas joins Dutch trade association NOGA". NOGA. 31 May Retrieved 9 June
  29. ^"MGM Resorts International announces offer to acquire global online gaming company LeoVegas". PR Newswire (Press release). Retrieved 22 August
  30. ^"MGM Receives Necessary Approvals to Acquire LeoVegas". thisisnl.nl. Retrieved 22 August
  31. ^"LeoVegas AB - Bloomberg". thisisnl.nl. Retrieved
  32. ^"LeoVegas Casino Review August | GamblingBaba 🥇". GamblingBaba. Retrieved
  33. ^"Leovegas Gaming PLC". Retrieved 26 June
  34. ^"LeoVegas: Regulated Gaming in Ontario, Canada". Retrieved 23 June
  35. ^"LeoVegas to launch sports betting offering on May 13". thisisnl.nl. Retrieved
  36. ^"LeoVegas new Shirt Sponsor and Title Partners". thisisnl.nl. June 19, Retrieved September 11,
  37. ^"City announce new principal club partner". thisisnl.nl. June 26, Retrieved September 11,
  38. ^"Club agrees new partnership with LeoVegas". AS Roma. 15 March Retrieved 9 June
  39. ^"Abios partners with LeoVegas". Esports Insider. 31 August Retrieved 24 March
  40. ^"IGT Announces Merger of Global Gaming and PlayDigital Businesses with Everi for Strategic Growth". Retrieved
  41. ^"Revealed: The winners of the Global Gaming Awards London ". Gambling Insider. 28 June Retrieved 29 June
  42. ^"LeoVegas Online Casino of the year ". European Gaming. 6 July Retrieved 9 July
  43. ^"Winners of EGR Operator Awards". Online Bingo. Retrieved
  44. ^Thompsett, Louis (). "Revealed: The winners of the Global Gaming Awards London ". Retrieved
  45. ^Miller, George (). "LeoVegas Online Casino of the year ". Retrieved
  46. ^"Global Gaming Awards London Check out the full list of winners". thisisnl.nl. Retrieved
  47. ^Levy, Joe (). "LeoVegas Group crowned operator of the year at EGR Operator Awards ". EGR Intel. Retrieved
  48. ^"LeoVegas fined £k for advertising and customer 'failings'". iGaming Business. Retrieved
Источник: thisisnl.nl

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